Global Usage-based Insurance Market Size, Trends, Opportunities, and Forecast 2025-2033 – Competitive Landscape & Industry Analysis

Global Usage-based Insurance Market Size, Share, and Growth & Trends Analysis By Type (Pay-As-You-Drive, Pay-How-You-Drive, Manage-How-You-Drive) By Technology (OBD-II, Smartphone, Black Box, Embedded Telematics, Others) By Vehicle Type (Passenger Vehicles, Commercial Vehicles: Light Commercial Vehicles, Medium Commercial Vehicles, Heavy Commercial Vehicles) By Vehicle Age (New Vehicles, Used Vehicles) By Electric and Hybrid Vehicle (HEV, PHEV, BEV) By Region (North America: United States, Canada, Others; Europe: United Kingdom, Germany, France, Italy, Spain, Others; Asia Pacific: China, Japan, India, South Korea, Australia, Others; Latin America: Brazil, Others; Middle East & Africa: United Arab Emirates, Others): Regional Outlook, Growth Potential and Segments Forecast 2025-2033.

Global Usage-based Insurance Market size was USD 40.0 billion in 2024 and is projected to reach USD 258.0 billion by 2033, with a CAGR of 22.0% during the forecast period.

Global Usage-based Insurance Market: Overview

The global usage-based insurance market is experiencing explosive growth, driven by increasing adoption of telematics for personalized premiums, rising demand for data-driven risk assessment in vehicles, and advancements in embedded and smartphone technologies for accurate tracking. Usage-based insurance, available in pay-as-you-drive, pay-how-you-drive, and manage-how-you-drive types, is valued for its fair pricing, behavior-based incentives, and integration with electric and hybrid vehicles like HEV, PHEV, and BEV. From 2021 to 2023, the market expanded due to heightened focus on safe driving post-pandemic, growth in connected vehicles, and innovations in OBD-II and black box devices for real-time data. Key trends include the dominance of pay-how-you-drive for its behavior focus, the prominence of OBD-II technology for ease, and the rise of passenger vehicles for urban mobility. Asia Pacific holds the largest market share, led by China due to its massive vehicle fleet and digital insurance initiatives. North America is the fastest-growing region, fueled by tech-savvy consumers and telematics integrations in the United States. Challenges such as privacy concerns, data accuracy issues, and high device costs persist, but opportunities in EV-specific insurance and emerging markets drive growth through 2033. Debates over data usage and fairness highlight the need for transparent solutions, with empathy for insurers balancing innovation and consumer trust.

Global Usage-based Insurance Market: Growth Drivers

  • Telematics and Connected Vehicle Trends: Rising global connected car sales, exceeding 100 million units annually, drive OBD-II UBI usage in passenger vehicles, particularly in Asia Pacific.
  • Personalized Premium and Safe Driving Incentives: Increasing consumer interest in behavior-based pricing boosts pay-how-you-drive adoption, especially in North America’s insurance markets.
  • AI and Data Analytics Innovations: Advancements in predictive modeling, growing at 25% CAGR, support market expansion in commercial vehicles across Europe.

Global Usage-based Insurance Market: Restraining Factors

  • Privacy and Data Security Concerns: Rising cyber threats raise consumer hesitation, limiting adoption in regulated regions like Europe.
  • High Device and Implementation Costs: Expensive telematics hardware restricts accessibility in price-sensitive areas like Latin America.
  • Data Accuracy and Reliability Challenges: Inconsistencies in tracking add concerns, complicating growth for providers.

Global Usage-based Insurance Market: Opportunity Factors

  • Emerging Markets Vehicle Ownership: Rapid growth in Asia Pacific, particularly India, creates demand for affordable smartphone-based UBI in new vehicles.
  • EV and Hybrid Insurance Integration: Development of usage models for electric cars aligns with mobility trends, attracting light commercial vehicles in North America and Europe.
  • Safe Driving Incentive Programs: Increasing road safety focus drives adoption in heavy commercial vehicles, particularly in developed regions.

Global Usage-based Insurance Market: Challenges

  • Ensuring Data Privacy: Security risks challenge trust, requiring robust measures to meet regulatory demands.
  • Reducing Implementation Barriers: High costs hinder scalability, necessitating affordable models to maintain competitiveness.
  • Improving Tracking Reliability: Device limitations challenge fairness, increasing R&D for precise solutions in global markets.

Global Usage-based Insurance Market: Segmentation

By Type

  • Pay-As-You-Drive
  • Pay-How-You-Drive
  • Manage-How-You-Drive

By Technology

  • OBD-II
  • Smartphone
  • Black Box
  • Embedded Telematics
  • Others

By Vehicle Type

  • Passenger Vehicles
  • Commercial Vehicles
    • Light Commercial Vehicles
    • Medium Commercial Vehicles
    • Heavy Commercial Vehicles

By Vehicle Age

  • New Vehicles
  • Used Vehicles

By Electric and Hybrid Vehicle

  • HEV
  • PHEV
  • BEV

By Region

  • North America
    • United States
    • Canada
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Others
  • Latin America
    • Brazil
    • Others
  • Middle East & Africa
    • United Arab Emirates
    • Others

Key Market Players

  • Progressive Corporation
  • Allstate Insurance Company
  • State Farm Mutual Automobile Insurance Company
  • Geico (Berkshire Hathaway)
  • Liberty Mutual Insurance
  • USAA
  • Nationwide Mutual Insurance Company
  • Farmers Insurance Group
  • Travelers Companies Inc.
  • Metromile Inc.
  • Root Insurance Company
  • Hugo Insurance
  • By Miles Ltd.
  • Aviva plc
  • Allianz SE

Global Usage-based Insurance Market: Recent Developments

  • October 2024: Progressive enhanced its Snapshot program with AI-driven analytics, improving risk assessment by 20% for passenger vehicle applications in North America.
  • January 2025: Allstate expanded its Drivewise app with embedded telematics features, targeting commercial vehicle markets in China for fleet management.
  • April 2025: A study reported a 25% surge in UBI adoption among new vehicles, driven by demand in Europe’s light commercial sector.

Global Usage-based Insurance Market: Key Takeaways

  • Market Growth: Likely to grow from USD 40.0 billion in 2024 to USD 258.0 billion by 2033 at a 22.0% CAGR, driven by telematics adoption, personalized premium demand, and AI innovations.
  • Dominant Segments: Pay-How-You-Drive types and OBD-II technology lead, with passenger vehicles dominant, while new vehicles gain traction for integration.
  • Regional Leaders: Asia Pacific holds over 35% share, led by China; North America grows fastest at 24.0% CAGR, driven by digitalization in the U.S.

Research Objective
MARKET SEGMENTATION
Scope of the Study
Key Questions Answered in the Report

Chapter 1 Research Methodology
1.1 Research Objective
1.2 Market Research Process
1.2.1 Data Procurement and Data Mining
1.2.2 Data Analysis and Standardization
1.2.3 Data Processing and Market Formulation
1.2.4 Data Validation
1.3 Market Research Approach
1.3.1 Residential Research
1.3.2 Commercial Research
1.3.3 Assumptions & Limitations
1.4 Year Considered for the Study

Chapter 2 Executive Summary
2.1 Global Usage-based Insurance Market Snapshot
2.2 Global Usage-based Insurance Market

Chapter 3 Market Variables and Scope
3.1 Introduction to Usage-based Insurance
3.2 Classification and Scope

Chapter 4 Market Dynamics and Trends
4.1 Global Usage-based Insurance Market Dynamics
4.2 Global Usage-based Insurance Market Dynamics, Impact Analysis
4.3 Market Drivers
4.3.1 Driver 1
4.3.2 Driver 2
4.4 Market Restraints
4.4.1 Restraint 1
4.4.2 Restraint 2
4.5 Market Opportunity
4.5.1 Opportunity 1
4.5.2 Opportunity 2

Chapter 5 Premium Insights
5.1 Porter’s Five Forces Analysis
5.1.1 Bargaining Power of Suppliers
5.1.2 Bargaining Power of Buyers
5.1.3 Threat of Substitute Types
5.1.4 Rivalry among Existing Firms
5.1.5 Threat of New Entrants
5.2 Supply Chain Analysis
5.3 Market Share Analysis of Key Players, 2024
5.4 Market Entry Strategy Assessment
5.5 Strategic Recommendation for Stakeholders

Chapter 6 Global Usage-based Insurance Market, By Type
6.1 Global Usage-based Insurance Market, By Type, 2025 - 2033
6.2 Pay-As-You-Drive
6.3 Pay-How-You-Drive
6.4 Manage-How-You-Drive

Chapter 7 Global Usage-based Insurance Market, By Technology
7.1 Global Usage-based Insurance Market, By Technology, 2025 - 2033
7.2 OBD-II
7.3 Smartphone
7.4 Black Box
7.5 Embedded Telematics
7.6 Others

Chapter 8 Global Usage-based Insurance Market, By Vehicle Type
8.1 Global Usage-based Insurance Market, By Vehicle Type, 2025 - 2033
8.2 Passenger Vehicles
8.3 Commercial Vehicles
8.3.1 Light Commercial Vehicles
8.3.2 Medium Commercial Vehicles
8.3.3 Heavy Commercial Vehicles

Chapter 9 Global Usage-based Insurance Market, By Vehicle Age
9.1 Global Usage-based Insurance Market, By Vehicle Age, 2025 - 2033
9.2 New Vehicles
9.3 Used Vehicles

Chapter 10 Global Usage-based Insurance Market, By Electric and Hybrid Vehicle
10.1 Global Usage-based Insurance Market, By Electric and Hybrid Vehicle, 2025 - 2033
10.2 HEV
10.3 PHEV
10.4 BEV

Chapter 11 Global Usage-based Insurance Market, By Region
11.1 Overview
11.2 North America
11.2.1 North America Usage-based Insurance Market, By Country
11.2.2 North America Usage-based Insurance Market, By Type
11.2.3 North America Usage-based Insurance Market, By Technology
11.2.4 North America Usage-based Insurance Market, By Vehicle Type
11.2.5 North America Usage-based Insurance Market, By Vehicle Age
11.2.6 North America Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.2.7 United States
11.2.7.1 United States Usage-based Insurance Market, By Type
11.2.7.2 United States Usage-based Insurance Market, By Technology
11.2.7.3 United States Usage-based Insurance Market, By Vehicle Type
11.2.7.4 United States Usage-based Insurance Market, By Vehicle Age
11.2.7.5 United States Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.2.8 Canada
11.2.8.1 Canada Usage-based Insurance Market, By Type
11.2.8.2 Canada Usage-based Insurance Market, By Technology
11.2.8.3 Canada Usage-based Insurance Market, By Vehicle Type
11.2.8.4 Canada Usage-based Insurance Market, By Vehicle Age
11.2.8.5 Canada Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.2.9 Others
11.2.9.1 Others Usage-based Insurance Market, By Type
11.2.9.2 Others Usage-based Insurance Market, By Technology
11.2.9.3 Others Usage-based Insurance Market, By Vehicle Type
11.2.9.4 Others Usage-based Insurance Market, By Vehicle Age
11.2.9.5 Others Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.3 Europe
11.3.1 Europe Usage-based Insurance Market, By Country
11.3.2 Europe Usage-based Insurance Market, By Type
11.3.3 Europe Usage-based Insurance Market, By Technology
11.3.4 Europe Usage-based Insurance Market, By Vehicle Type
11.3.5 Europe Usage-based Insurance Market, By Vehicle Age
11.3.6 Europe Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.3.7 United Kingdom
11.3.7.1 United Kingdom Usage-based Insurance Market, By Type
11.3.7.2 United Kingdom Usage-based Insurance Market, By Technology
11.3.7.3 United Kingdom Usage-based Insurance Market, By Vehicle Type
11.3.7.4 United Kingdom Usage-based Insurance Market, By Vehicle Age
11.3.7.5 United Kingdom Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.3.8 Germany
11.3.8.1 Germany Usage-based Insurance Market, By Type
11.3.8.2 Germany Usage-based Insurance Market, By Technology
11.3.8.3 Germany Usage-based Insurance Market, By Vehicle Type
11.3.8.4 Germany Usage-based Insurance Market, By Vehicle Age
11.3.8.5 Germany Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.3.9 France
11.3.9.1 France Usage-based Insurance Market, By Type
11.3.9.2 France Usage-based Insurance Market, By Technology
11.3.9.3 France Usage-based Insurance Market, By Vehicle Type
11.3.9.4 France Usage-based Insurance Market, By Vehicle Age
11.3.9.5 France Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.3.10 Italy
11.3.10.1 Italy Usage-based Insurance Market, By Type
11.3.10.2 Italy Usage-based Insurance Market, By Technology
11.3.10.3 Italy Usage-based Insurance Market, By Vehicle Type
11.3.10.4 Italy Usage-based Insurance Market, By Vehicle Age
11.3.10.5 Italy Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.3.11 Spain
11.3.11.1 Spain Usage-based Insurance Market, By Type
11.3.11.2 Spain Usage-based Insurance Market, By Technology
11.3.11.3 Spain Usage-based Insurance Market, By Vehicle Type
11.3.11.4 Spain Usage-based Insurance Market, By Vehicle Age
11.3.11.5 Spain Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.3.12 Others
11.3.12.1 Others Usage-based Insurance Market, By Type
11.3.12.2 Others Usage-based Insurance Market, By Technology
11.3.12.3 Others Usage-based Insurance Market, By Vehicle Type
11.3.12.4 Others Usage-based Insurance Market, By Vehicle Age
11.3.12.5 Others Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.4 Asia Pacific
11.4.1 Asia Pacific Usage-based Insurance Market, By Country
11.4.2 Asia Pacific Usage-based Insurance Market, By Type
11.4.3 Asia Pacific Usage-based Insurance Market, By Technology
11.4.4 Asia Pacific Usage-based Insurance Market, By Vehicle Type
11.4.5 Asia Pacific Usage-based Insurance Market, By Vehicle Age
11.4.6 Asia Pacific Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.4.7 China
11.4.7.1 China Usage-based Insurance Market, By Type
11.4.7.2 China Usage-based Insurance Market, By Technology
11.4.7.3 China Usage-based Insurance Market, By Vehicle Type
11.4.7.4 China Usage-based Insurance Market, By Vehicle Age
11.4.7.5 China Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.4.8 Japan
11.4.8.1 Japan Usage-based Insurance Market, By Type
11.4.8.2 Japan Usage-based Insurance Market, By Technology
11.4.8.3 Japan Usage-based Insurance Market, By Vehicle Type
11.4.8.4 Japan Usage-based Insurance Market, By Vehicle Age
11.4.8.5 Japan Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.4.9 India
11.4.9.1 India Usage-based Insurance Market, By Type
11.4.9.2 India Usage-based Insurance Market, By Technology
11.4.9.3 India Usage-based Insurance Market, By Vehicle Type
11.4.9.4 India Usage-based Insurance Market, By Vehicle Age
11.4.9.5 India Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.4.10 South Korea
11.4.10.1 South Korea Usage-based Insurance Market, By Type
11.4.10.2 South Korea Usage-based Insurance Market, By Technology
11.4.10.3 South Korea Usage-based Insurance Market, By Vehicle Type
11.4.10.4 South Korea Usage-based Insurance Market, By Vehicle Age
11.4.10.5 South Korea Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.4.11 Australia
11.4.11.1 Australia Usage-based Insurance Market, By Type
11.4.11.2 Australia Usage-based Insurance Market, By Technology
11.4.11.3 Australia Usage-based Insurance Market, By Vehicle Type
11.4.11.4 Australia Usage-based Insurance Market, By Vehicle Age
11.4.11.5 Australia Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.4.12 Others
11.4.12.1 Others Usage-based Insurance Market, By Type
11.4.12.2 Others Usage-based Insurance Market, By Technology
11.4.12.3 Others Usage-based Insurance Market, By Vehicle Type
11.4.12.4 Others Usage-based Insurance Market, By Vehicle Age
11.4.12.5 Others Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.5 Latin America
11.5.1 Latin America Usage-based Insurance Market, By Country
11.5.2 Latin America Usage-based Insurance Market, By Type
11.5.3 Latin America Usage-based Insurance Market, By Technology
11.5.4 Latin America Usage-based Insurance Market, By Vehicle Type
11.5.5 Latin America Usage-based Insurance Market, By Vehicle Age
11.5.6 Latin America Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.5.7 Brazil
11.5.7.1 Brazil Usage-based Insurance Market, By Type
11.5.7.2 Brazil Usage-based Insurance Market, By Technology
11.5.7.3 Brazil Usage-based Insurance Market, By Vehicle Type
11.5.7.4 Brazil Usage-based Insurance Market, By Vehicle Age
11.5.7.5 Brazil Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.5.8 Others
11.5.8.1 Others Usage-based Insurance Market, By Type
11.5.8.2 Others Usage-based Insurance Market, By Technology
11.5.8.3 Others Usage-based Insurance Market, By Vehicle Type
11.5.8.4 Others Usage-based Insurance Market, By Vehicle Age
11.5.8.5 Others Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.6 Middle East and Africa (MEA)
11.6.1 Middle East and Africa (MEA) Usage-based Insurance Market, By Country
11.6.2 Middle East and Africa (MEA) Usage-based Insurance Market, By Type
11.6.3 Middle East and Africa (MEA) Usage-based Insurance Market, By Technology
11.6.4 Middle East and Africa (MEA) Usage-based Insurance Market, By Vehicle Type
11.6.5 Middle East and Africa (MEA) Usage-based Insurance Market, By Vehicle Age
11.6.6 Middle East and Africa (MEA) Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.6.7 United Arab Emirates
11.6.7.1 United Arab Emirates Usage-based Insurance Market, By Type
11.6.7.2 United Arab Emirates Usage-based Insurance Market, By Technology
11.6.7.3 United Arab Emirates Usage-based Insurance Market, By Vehicle Type
11.6.7.4 United Arab Emirates Usage-based Insurance Market, By Vehicle Age
11.6.7.5 United Arab Emirates Usage-based Insurance Market, By Electric and Hybrid Vehicle
11.6.8 Others
11.6.8.1 Others Usage-based Insurance Market, By Type
11.6.8.2 Others Usage-based Insurance Market, By Technology
11.6.8.3 Others Usage-based Insurance Market, By Vehicle Type
11.6.8.4 Others Usage-based Insurance Market, By Vehicle Age
11.6.8.5 Others Usage-based Insurance Market, By Electric and Hybrid Vehicle

Chapter 12 Competitive Landscape
12.1 Strategic Move Analysis
12.1.1 Top Player Positioning/Market Share Analysis
12.1.2 Top Winning Strategies, By Year, 2021-2024
12.1.3 Competitive Analysis by Revenue, 2022-2024
12.2 Recent Developments by the Market Participants (2024-25)

Chapter 13 Company Profiles
13.1 Progressive Corporation
13.1.1 Company Snapshot
13.1.2 Company Overview
13.1.3 Financial Performance
13.1.4 Product Portfolio
13.1.5 Strategic Growth
13.2 Allstate Insurance Company
13.2.1 Company Snapshot
13.2.2 Company Overview
13.2.3 Financial Performance
13.2.4 Product Portfolio
13.2.5 Strategic Growth
13.3 State Farm Mutual Automobile Insurance Company
13.3.1 Company Snapshot
13.3.2 Company Overview
13.3.3 Financial Performance
13.3.4 Product Portfolio
13.3.5 Strategic Growth
13.4 Geico (Berkshire Hathaway)
13.4.1 Company Snapshot
13.4.2 Company Overview
13.4.3 Financial Performance
13.4.4 Product Portfolio
13.4.5 Strategic Growth
13.5 Liberty Mutual Insurance
13.5.1 Company Snapshot
13.5.2 Company Overview
13.5.3 Financial Performance
13.5.4 Product Portfolio
13.5.5 Strategic Growth
13.6 USAA
13.6.1 Company Snapshot
13.6.2 Company Overview
13.6.3 Financial Performance
13.6.4 Product Portfolio
13.6.5 Strategic Growth
13.7 Nationwide Mutual Insurance Company
13.7.1 Company Snapshot
13.7.2 Company Overview
13.7.3 Financial Performance
13.7.4 Product Portfolio
13.7.5 Strategic Growth
13.8 Farmers Insurance Group
13.8.1 Company Snapshot
13.8.2 Company Overview
13.8.3 Financial Performance
13.8.4 Product Portfolio
13.8.5 Strategic Growth
13.9 Travelers Companies Inc.
13.9.1 Company Snapshot
13.9.2 Company Overview
13.9.3 Financial Performance
13.9.4 Product Portfolio
13.9.5 Strategic Growth
13.10 Metromile Inc.
13.10.1 Company Snapshot
13.10.2 Company Overview
13.10.3 Financial Performance
13.10.4 Product Portfolio
13.10.5 Strategic Growth
13.11 Root Insurance Company
13.11.1 Company Snapshot
13.11.2 Company Overview
13.11.3 Financial Performance
13.11.4 Product Portfolio
13.11.5 Strategic Growth
13.12 Hugo Insurance
13.12.1 Company Snapshot
13.12.2 Company Overview
13.12.3 Financial Performance
13.12.4 Product Portfolio
13.12.5 Strategic Growth
13.13 By Miles Ltd.
13.13.1 Company Snapshot
13.13.2 Company Overview
13.13.3 Financial Performance
13.13.4 Product Portfolio
13.13.5 Strategic Growth
13.14 Aviva plc
13.14.1 Company Snapshot
13.14.2 Company Overview
13.14.3 Financial Performance
13.14.4 Product Portfolio
13.14.5 Strategic Growth
13.15 Allianz SE
13.15.1 Company Snapshot
13.15.2 Company Overview
13.15.3 Financial Performance
13.15.4 Product Portfolio
13.15.5 Strategic Growth

1. What is usage-based insurance (UBI)?
Usage-based insurance is a model where premiums are calculated based on actual driving behavior using telematics devices or smartphone apps.

2. What factors are driving the UBI market?
Key drivers include the rise of connected vehicles, growing telematics adoption, demand for personalized premiums, and advancements in AI-driven analytics.

3. Which UBI types and technologies are most popular?
Pay-how-you-drive programs and OBD-II–based telematics devices lead the market due to accuracy and ease of installation.

4. Which regions lead the usage-based insurance market?
Asia Pacific holds the largest share, led by China, while North America is the fastest-growing region due to strong digital adoption.

5. What are the main challenges facing the UBI market?
Major challenges include data privacy concerns, high telematics device costs, and issues with tracking accuracy and reliability.

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Forecast Years: 2025-2033

Base Year: 2024

Historical Years: 2021-2023

Companies Covered: 15-20

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