Global Usage based Insurance Market Size, Trends, Opportunities, and Forecast 2025-2033 – Competitive Landscape & Industry Analysis

Global Usage based Insurance Market Size, Share, and Growth & Trends Analysis By Type (Pay-As-You-Drive, Pay-How-You-Drive, Manage-How-You-Drive) By Technology (OBD-II, Smartphone, Black Box, Embedded Telematics, Others) By Vehicle Type (Passenger Vehicles, Commercial Vehicles: Light Commercial Vehicles, Medium Commercial Vehicles, Heavy Commercial Vehicles) By Vehicle Age (New Vehicles, Used Vehicles) By Region (North America: United States, Canada, Others; Europe: United Kingdom, Germany, France, Italy, Spain, Others; Asia Pacific: China, Japan, India, South Korea, Australia, Others; Latin America: Brazil, Others; Middle East & Africa: United Arab Emirates, Others): Regional Outlook, Growth Potential and Segments Forecast 2025-2033.

Global Usage based Insurance Market size was USD 40.0 billion in 2024 and is projected to reach USD 258.0 billion by 2033, with a CAGR of 22.0% during the forecast period.

Global Usage based Insurance Market: Overview

The global Usage based Insurance Market is experiencing explosive growth, driven by increasing adoption of telematics, rising demand for personalized premiums, and advancements in AI-driven analytics and embedded technologies. UBI solutions, available in pay-as-you-drive, pay-how-you-drive, and manage-how-you-drive types, are valued for their data-based risk assessment, cost savings for safe drivers, and integration with vehicle telematics in passenger and commercial vehicles. From 2021 to 2023, the market expanded due to heightened focus on road safety post-pandemic, growth in connected cars, and innovations in smartphone and OBD-II devices for accurate tracking. Key trends include the dominance of pay-how-you-drive for its behavior-focused approach, the prominence of OBD-II technology for ease, and the rise of passenger vehicles for urban mobility. North America holds the largest market share, led by the United States due to advanced insurance tech and high vehicle ownership. Asia Pacific is the fastest-growing region, fueled by rising insurance penetration and digitalization in China. Challenges such as privacy concerns, data accuracy issues, and high device installation costs persist, but opportunities in EV integration and emerging markets drive growth through 2033. Debates over data usage and fairness highlight the need for transparent solutions, with empathy for insurers balancing innovation and consumer trust.

Global Usage based Insurance Market: Growth Drivers

  • Telematics and Connected Vehicle Adoption: Rising global connected car sales, exceeding 100 million units annually, drive OBD-II UBI usage in passenger vehicles, particularly in North America.
  • Personalized Premium Demand: Increasing consumer interest in fair pricing based on driving habits boosts pay-how-you-drive adoption, especially in Asia Pacific’s growing insurance markets.
  • AI and Analytics Innovations: Advancements in behavior scoring, growing at 25% CAGR, support market expansion in commercial vehicles across Europe.

Global Usage based Insurance Market: Restraining Factors

  • Privacy and Data Security Concerns: Rising cyber threats raise consumer hesitation, limiting adoption in regulated regions like Europe.
  • High Device and Implementation Costs: Expensive telematics hardware restricts accessibility in price-sensitive areas like Latin America.
  • Data Accuracy Challenges: Inconsistencies in tracking add reliability issues, complicating growth for providers.

Global Usage based Insurance Market: Opportunity Factors

  • Emerging Markets Expansion: Rapid vehicle ownership in Asia Pacific, particularly India, creates demand for affordable smartphone-based UBI in new vehicles.
  • EV and Autonomous Integration: Development of usage models for electric cars aligns with mobility trends, attracting light commercial vehicles in North America and Europe.
  • Fleet Management Growth: Increasing commercial focus on efficiency drives adoption in heavy commercial vehicles, particularly in developed regions.

Global Usage based Insurance Market: Challenges

  • Ensuring Data Privacy: Security risks challenge trust, requiring robust encryption to meet regulatory demands.
  • Reducing Implementation Barriers: High costs hinder scalability, necessitating subsidized models to maintain competitiveness.
  • Improving Tracking Accuracy: Device limitations complicate fairness, increasing R&D for precise solutions in global markets.

Global Usage based Insurance Market: Segmentation

By Type

  • Pay-As-You-Drive
  • Pay-How-You-Drive
  • Manage-How-You-Drive

By Technology

  • OBD-II
  • Smartphone
  • Black Box
  • Embedded Telematics
  • Others

By Vehicle Type

  • Passenger Vehicles
  • Commercial Vehicles
    • Light Commercial Vehicles
    • Medium Commercial Vehicles
    • Heavy Commercial Vehicles

By Vehicle Age

  • New Vehicles
  • Used Vehicles

By Region

  • North America
    • United States
    • Canada
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Others
  • Latin America
    • Brazil
    • Others
  • Middle East & Africa
    • United Arab Emirates
    • Others

Key Market Players

  • Progressive Corporation
  • Allstate Insurance Company
  • State Farm Mutual Automobile Insurance Company
  • Geico (Berkshire Hathaway)
  • Liberty Mutual Insurance
  • USAA
  • Nationwide Mutual Insurance Company
  • Farmers Insurance Group
  • Travelers Companies Inc.
  • Metromile Inc.
  • Root Insurance Company
  • Hugo Insurance
  • By Miles Ltd.
  • Aviva plc
  • Allianz SE

Global Usage based Insurance Market: Recent Developments

  • October 2024: Progressive enhanced its Snapshot program with AI-driven analytics, improving risk assessment by 20% for passenger vehicle applications in North America.
  • January 2025: Allstate expanded its Drivewise app with embedded telematics features, targeting commercial vehicle markets in China for fleet management.
  • April 2025: A study reported a 25% surge in UBI adoption among new vehicles, driven by demand in Europe’s light commercial sector.

Global Usage based Insurance Market: Key Takeaways

  • Market Growth: Likely to grow from USD 40.0 billion in 2024 to USD 258.0 billion by 2033 at a 22.0% CAGR, driven by telematics adoption, personalized premium demand, and AI innovations.
  • Dominant Segments: Pay-How-You-Drive types and OBD-II technology lead, with passenger vehicles dominant, while new vehicles gain traction for integration.
  • Regional Leaders: North America holds over 35% share, led by the U.S.; Asia Pacific grows fastest at 24.0% CAGR, driven by digitalization in China.

Research Objective
MARKET SEGMENTATION
Scope of the Study
Key Questions Answered in the Report

Chapter 1 Research Methodology
1.1 Research Objective
1.2 Market Research Process
1.2.1 Data Procurement and Data Mining
1.2.2 Data Analysis and Standardization
1.2.3 Data Processing and Market Formulation
1.2.4 Data Validation
1.3 Market Research Approach
1.3.1 Residential Research
1.3.2 Commercial Research
1.3.3 Assumptions & Limitations
1.4 Year Considered for the Study

Chapter 2 Executive Summary
2.1 Global Usage-based Insurance (UBI) Market Snapshot
2.2 Global Usage-based Insurance (UBI) Market

Chapter 3 Market Variables and Scope
3.1 Introduction to Usage-based Insurance (UBI)
3.2 Classification and Scope

Chapter 4 Market Dynamics and Trends
4.1 Global Usage-based Insurance (UBI) Market Dynamics
4.2 Global Usage-based Insurance (UBI) Market Dynamics, Impact Analysis
4.3 Market Drivers
4.3.1 Driver 1
4.3.2 Driver 2
4.4 Market Restraints
4.4.1 Restraint 1
4.4.2 Restraint 2
4.5 Market Opportunity
4.5.1 Opportunity 1
4.5.2 Opportunity 2

Chapter 5 Premium Insights
5.1 Porter’s Five Forces Analysis
5.1.1 Bargaining Power of Suppliers
5.1.2 Bargaining Power of Buyers
5.1.3 Threat of Substitute Types
5.1.4 Rivalry among Existing Firms
5.1.5 Threat of New Entrants
5.2 Supply Chain Analysis
5.3 Market Share Analysis of Key Players, 2024
5.4 Market Entry Strategy Assessment
5.5 Strategic Recommendation for Stakeholders

Chapter 6 Global Usage-based Insurance (UBI) Market, By Type
6.1 Global Usage-based Insurance (UBI) Market, By Type, 2025 - 2033
6.2 Pay-As-You-Drive
6.3 Pay-How-You-Drive
6.4 Manage-How-You-Drive

Chapter 7 Global Usage-based Insurance (UBI) Market, By Technology
7.1 Global Usage-based Insurance (UBI) Market, By Technology, 2025 - 2033
7.2 OBD-II
7.3 Smartphone
7.4 Black Box
7.5 Embedded Telematics
7.6 Others

Chapter 8 Global Usage-based Insurance (UBI) Market, By Vehicle Type
8.1 Global Usage-based Insurance (UBI) Market, By Vehicle Type, 2025 - 2033
8.2 Passenger Vehicles
8.3 Commercial Vehicles
8.3.1 Light Commercial Vehicles
8.3.2 Medium Commercial Vehicles
8.3.3 Heavy Commercial Vehicles

Chapter 9 Global Usage-based Insurance (UBI) Market, By Vehicle Age
9.1 Global Usage-based Insurance (UBI) Market, By Vehicle Age, 2025 - 2033
9.2 New Vehicles
9.3 Used Vehicles

Chapter 10 Global Usage-based Insurance (UBI) Market, By Region
10.1 Overview
10.2 North America
10.2.1 North America Usage-based Insurance (UBI) Market, By Country
10.2.2 North America Usage-based Insurance (UBI) Market, By Type
10.2.3 North America Usage-based Insurance (UBI) Market, By Technology
10.2.4 North America Usage-based Insurance (UBI) Market, By Vehicle Type
10.2.5 North America Usage-based Insurance (UBI) Market, By Vehicle Age
10.2.6 United States
10.2.6.1 United States Usage-based Insurance (UBI) Market, By Type
10.2.6.2 United States Usage-based Insurance (UBI) Market, By Technology
10.2.6.3 United States Usage-based Insurance (UBI) Market, By Vehicle Type
10.2.6.4 United States Usage-based Insurance (UBI) Market, By Vehicle Age
10.2.7 Canada
10.2.7.1 Canada Usage-based Insurance (UBI) Market, By Type
10.2.7.2 Canada Usage-based Insurance (UBI) Market, By Technology
10.2.7.3 Canada Usage-based Insurance (UBI) Market, By Vehicle Type
10.2.7.4 Canada Usage-based Insurance (UBI) Market, By Vehicle Age
10.2.8 Others
10.2.8.1 Others Usage-based Insurance (UBI) Market, By Type
10.2.8.2 Others Usage-based Insurance (UBI) Market, By Technology
10.2.8.3 Others Usage-based Insurance (UBI) Market, By Vehicle Type
10.2.8.4 Others Usage-based Insurance (UBI) Market, By Vehicle Age
10.3 Europe
10.3.1 Europe Usage-based Insurance (UBI) Market, By Country
10.3.2 Europe Usage-based Insurance (UBI) Market, By Type
10.3.3 Europe Usage-based Insurance (UBI) Market, By Technology
10.3.4 Europe Usage-based Insurance (UBI) Market, By Vehicle Type
10.3.5 Europe Usage-based Insurance (UBI) Market, By Vehicle Age
10.3.6 United Kingdom
10.3.6.1 United Kingdom Usage-based Insurance (UBI) Market, By Type
10.3.6.2 United Kingdom Usage-based Insurance (UBI) Market, By Technology
10.3.6.3 United Kingdom Usage-based Insurance (UBI) Market, By Vehicle Type
10.3.6.4 United Kingdom Usage-based Insurance (UBI) Market, By Vehicle Age
10.3.7 Germany
10.3.7.1 Germany Usage-based Insurance (UBI) Market, By Type
10.3.7.2 Germany Usage-based Insurance (UBI) Market, By Technology
10.3.7.3 Germany Usage-based Insurance (UBI) Market, By Vehicle Type
10.3.7.4 Germany Usage-based Insurance (UBI) Market, By Vehicle Age
10.3.8 France
10.3.8.1 France Usage-based Insurance (UBI) Market, By Type
10.3.8.2 France Usage-based Insurance (UBI) Market, By Technology
10.3.8.3 France Usage-based Insurance (UBI) Market, By Vehicle Type
10.3.8.4 France Usage-based Insurance (UBI) Market, By Vehicle Age
10.3.9 Italy
10.3.9.1 Italy Usage-based Insurance (UBI) Market, By Type
10.3.9.2 Italy Usage-based Insurance (UBI) Market, By Technology
10.3.9.3 Italy Usage-based Insurance (UBI) Market, By Vehicle Type
10.3.9.4 Italy Usage-based Insurance (UBI) Market, By Vehicle Age
10.3.10 Spain
10.3.10.1 Spain Usage-based Insurance (UBI) Market, By Type
10.3.10.2 Spain Usage-based Insurance (UBI) Market, By Technology
10.3.10.3 Spain Usage-based Insurance (UBI) Market, By Vehicle Type
10.3.10.4 Spain Usage-based Insurance (UBI) Market, By Vehicle Age
10.3.11 Others
10.3.11.1 Others Usage-based Insurance (UBI) Market, By Type
10.3.11.2 Others Usage-based Insurance (UBI) Market, By Technology
10.3.11.3 Others Usage-based Insurance (UBI) Market, By Vehicle Type
10.3.11.4 Others Usage-based Insurance (UBI) Market, By Vehicle Age
10.4 Asia Pacific
10.4.1 Asia Pacific Usage-based Insurance (UBI) Market, By Country
10.4.2 Asia Pacific Usage-based Insurance (UBI) Market, By Type
10.4.3 Asia Pacific Usage-based Insurance (UBI) Market, By Technology
10.4.4 Asia Pacific Usage-based Insurance (UBI) Market, By Vehicle Type
10.4.5 Asia Pacific Usage-based Insurance (UBI) Market, By Vehicle Age
10.4.6 China
10.4.6.1 China Usage-based Insurance (UBI) Market, By Type
10.4.6.2 China Usage-based Insurance (UBI) Market, By Technology
10.4.6.3 China Usage-based Insurance (UBI) Market, By Vehicle Type
10.4.6.4 China Usage-based Insurance (UBI) Market, By Vehicle Age
10.4.7 Japan
10.4.7.1 Japan Usage-based Insurance (UBI) Market, By Type
10.4.7.2 Japan Usage-based Insurance (UBI) Market, By Technology
10.4.7.3 Japan Usage-based Insurance (UBI) Market, By Vehicle Type
10.4.7.4 Japan Usage-based Insurance (UBI) Market, By Vehicle Age
10.4.8 India
10.4.8.1 India Usage-based Insurance (UBI) Market, By Type
10.4.8.2 India Usage-based Insurance (UBI) Market, By Technology
10.4.8.3 India Usage-based Insurance (UBI) Market, By Vehicle Type
10.4.8.4 India Usage-based Insurance (UBI) Market, By Vehicle Age
10.4.9 South Korea
10.4.9.1 South Korea Usage-based Insurance (UBI) Market, By Type
10.4.9.2 South Korea Usage-based Insurance (UBI) Market, By Technology
10.4.9.3 South Korea Usage-based Insurance (UBI) Market, By Vehicle Type
10.4.9.4 South Korea Usage-based Insurance (UBI) Market, By Vehicle Age
10.4.10 Australia
10.4.10.1 Australia Usage-based Insurance (UBI) Market, By Type
10.4.10.2 Australia Usage-based Insurance (UBI) Market, By Technology
10.4.10.3 Australia Usage-based Insurance (UBI) Market, By Vehicle Type
10.4.10.4 Australia Usage-based Insurance (UBI) Market, By Vehicle Age
10.4.11 Others
10.4.11.1 Others Usage-based Insurance (UBI) Market, By Type
10.4.11.2 Others Usage-based Insurance (UBI) Market, By Technology
10.4.11.3 Others Usage-based Insurance (UBI) Market, By Vehicle Type
10.4.11.4 Others Usage-based Insurance (UBI) Market, By Vehicle Age
10.5 Latin America
10.5.1 Latin America Usage-based Insurance (UBI) Market, By Country
10.5.2 Latin America Usage-based Insurance (UBI) Market, By Type
10.5.3 Latin America Usage-based Insurance (UBI) Market, By Technology
10.5.4 Latin America Usage-based Insurance (UBI) Market, By Vehicle Type
10.5.5 Latin America Usage-based Insurance (UBI) Market, By Vehicle Age
10.5.6 Brazil
10.5.6.1 Brazil Usage-based Insurance (UBI) Market, By Type
10.5.6.2 Brazil Usage-based Insurance (UBI) Market, By Technology
10.5.6.3 Brazil Usage-based Insurance (UBI) Market, By Vehicle Type
10.5.6.4 Brazil Usage-based Insurance (UBI) Market, By Vehicle Age
10.5.7 Others
10.5.7.1 Others Usage based Insurance Market, By Type
10.5.7.2 Others Usage based Insurance Market, By Technology
10.5.7.3 Others Usage based Insurance Market, By Vehicle Type
10.5.7.4 Others Usage based Insurance Market, By Vehicle Age
10.6 Middle East and Africa (MEA)
10.6.1 Middle East and Africa (MEA) Usage based Insurance Market, By Country
10.6.2 Middle East and Africa (MEA) Usage based Insurance Market, By Type
10.6.3 Middle East and Africa (MEA) Usage based Insurance Market, By Technology
10.6.4 Middle East and Africa (MEA) Usage based Insurance Market, By Vehicle Type
10.6.5 Middle East and Africa (MEA) Usage based Insurance Market, By Vehicle Age
10.6.6 United Arab Emirates
10.6.6.1 United Arab Emirates Usage based Insurance Market, By Type
10.6.6.2 United Arab Emirates Usage based Insurance Market, By Technology
10.6.6.3 United Arab Emirates Usage based Insurance Market, By Vehicle Type
10.6.6.4 United Arab Emirates Usage based Insurance Market, By Vehicle Age
10.6.7 Others
10.6.7.1 Others Usage based Insurance Market, By Type
10.6.7.2 Others Usage based Insurance Market, By Technology
10.6.7.3 Others Usage based Insurance Market, By Vehicle Type
10.6.7.4 Others Usage based Insurance Market, By Vehicle Age

Chapter 11 Competitive Landscape
11.1 Strategic Move Analysis
11.1.1 Top Player Positioning/Market Share Analysis
11.1.2 Top Winning Strategies, By Year, 2021-2024
11.1.3 Competitive Analysis by Revenue, 2022-2024
11.2 Recent Developments by the Market Participants (2024-25)

Chapter 12 Company Profiles
12.1 Progressive Corporation
12.1.1 Company Snapshot
12.1.2 Company Overview
12.1.3 Financial Performance
12.1.4 Product Portfolio
12.1.5 Strategic Growth
12.2 Allstate Insurance Company
12.2.1 Company Snapshot
12.2.2 Company Overview
12.2.3 Financial Performance
12.2.4 Product Portfolio
12.2.5 Strategic Growth
12.3 State Farm Mutual Automobile Insurance Company
12.3.1 Company Snapshot
12.3.2 Company Overview
12.3.3 Financial Performance
12.3.4 Product Portfolio
12.3.5 Strategic Growth
12.4 Geico (Berkshire Hathaway)
12.4.1 Company Snapshot
12.4.2 Company Overview
12.4.3 Financial Performance
12.4.4 Product Portfolio
12.4.5 Strategic Growth
12.5 Liberty Mutual Insurance
12.5.1 Company Snapshot
12.5.2 Company Overview
12.5.3 Financial Performance
12.5.4 Product Portfolio
12.5.5 Strategic Growth
12.6 USAA
12.6.1 Company Snapshot
12.6.2 Company Overview
12.6.3 Financial Performance
12.6.4 Product Portfolio
12.6.5 Strategic Growth
12.7 Nationwide Mutual Insurance Company
12.7.1 Company Snapshot
12.7.2 Company Overview
12.7.3 Financial Performance
12.7.4 Product Portfolio
12.7.5 Strategic Growth
12.8 Farmers Insurance Group
12.8.1 Company Snapshot
12.8.2 Company Overview
12.8.3 Financial Performance
12.8.4 Product Portfolio
12.8.5 Strategic Growth
12.9 Travelers Companies Inc.
12.9.1 Company Snapshot
12.9.2 Company Overview
12.9.3 Financial Performance
12.9.4 Product Portfolio
12.9.5 Strategic Growth
12.10 Metromile Inc.
12.10.1 Company Snapshot
12.10.2 Company Overview
12.10.3 Financial Performance
12.10.4 Product Portfolio
12.10.5 Strategic Growth
12.11 Root Insurance Company
12.11.1 Company Snapshot
12.11.2 Company Overview
12.11.3 Financial Performance
12.11.4 Product Portfolio
12.11.5 Strategic Growth
12.12 Hugo Insurance
12.12.1 Company Snapshot
12.12.2 Company Overview
12.12.3 Financial Performance
12.12.4 Product Portfolio
12.12.5 Strategic Growth
12.13 By Miles Ltd.
12.13.1 Company Snapshot
12.13.2 Company Overview
12.13.3 Financial Performance
12.13.4 Product Portfolio
12.13.5 Strategic Growth
12.14 Aviva plc
12.14.1 Company Snapshot
12.14.2 Company Overview
12.14.3 Financial Performance
12.14.4 Product Portfolio
12.14.5 Strategic Growth
12.15 Allianz SE
12.15.1 Company Snapshot
12.15.2 Company Overview
12.15.3 Financial Performance
12.15.4 Product Portfolio
12.15.5 Strategic Growth

1. What is usage-based insurance (UBI)?
Usage-based insurance is a model where premiums are determined by actual driving behavior using telematics devices or apps.

2. What is the market size of the Usage based Insurance Market industry?
The global UBI market was valued at USD 40.0 billion in 2024 and is expected to reach USD 258.0 billion by 2033, growing at 22.0% CAGR.

3. Which factors are driving the Usage based Insurance Market growth?
Increasing adoption of telematics, personalized premium structures, and AI-driven risk assessment tools are key drivers.

4. Which UBI type dominates the market?
The Pay-How-You-Drive segment leads due to its accuracy in linking driving behavior with insurance costs.

5. Which region holds the largest market share?
North America leads the global market, while Asia Pacific is witnessing the fastest growth due to rapid digitalization.

6. What challenges affect the market?
Privacy concerns, high telematics device costs, and data accuracy limitations continue to challenge adoption.

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Forecast Years: 2025-2033

Base Year: 2024

Historical Years: 2022-2023

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